Creative and digital skills for real-world impact 
We focus on two priorities: expanding access to Technical and Vocational Education and Training, and equipping people with practical creative and digital skills that lead to real outcomes.
Notable clients we have worked with
It started in
one room.
Eleven years later we write national curricula. The path between those two things was not straight, and the most important thing that happened on it was giving something up.
Founded as a social enterprise
The Good Designers started with a simple belief: creative and digital skills should be within reach of people who would never call themselves creative.
Corporate clients who trusted us
Banks, insurers, statutory boards and universities brought us in to train their teams, and kept coming back. Our workshops became credit-eligible, which opened them up to far more people.
We gave up the label, not the work
We chose not to renew our membership with raiSE. The structure changed, and so did the people we were serving. What we set out to do did not.
That corporate work funds everything else we do.
Giving back, further afield
Volunteering with youth programmes in Singapore, Thailand and Micronesia, donating laptops, and writing national TVET curricula for high schools in the Federated States of Micronesia.
Building what comes next
We write new curricula every year, because the skills that matter keep moving. Our job is to stay ahead of that, so the people we teach are prepared for the work that is coming, not the work that has been.
What we believe
We believe creativity should do more than inspire. It should equip people with skills, build confidence and open doors to new opportunities.
01Creativity should be accessible.
Creativity isn't reserved for designers or those with expensive tools and resources. Everyone should have the opportunity to explore, express themselves and discover what they can create.
02Skills should be practical.
Learning should go beyond theory. We believe in hands-on experiences where people experiment, create, solve problems and walk away with something they can put to use.
03Learning should lead somewhere.
Skills become more meaningful when people can apply them in real life. Whether it's building a portfolio, improving how they work, pursuing employment or starting something of their own, learning should create a pathway forward.
04Education should create opportunity.
Access to education and skills can open doors, especially for people and communities with fewer opportunities. We believe everyone deserves the chance to build their capabilities and shape a better future.
From workshops to
national curricula.
The Good Designers started with practical design and digital skills training — hands-on workshops where people learned by making, doing and applying.
Over the years, that work grew beyond workshops into corporate training, community programmes, teacher development and curriculum design. Today, we work across Singapore and the wider region, from community classrooms with OnePA to national TVET curricula in the Pacific.
Where we work
- Creative & visual communication
- Digital content creation
- Social media & digital skills
- Presentation & storytelling
- TVET curriculum design
- Teacher capacity building
- Youth & entrepreneurship programmes
Practitioners, not just instructors
Everyone who teaches for us still works in the field they teach. That is what keeps the examples real, and the answers honest when someone asks what you would actually do.
Chief Learning Officer
Charmaine Lee
Charmaine Lee is a digital marketing practitioner, trainer and curriculum designer with over 16 years of industry experience and more than 4,500 learners trained. An ACTA-certified trainer registered under TAEPP (AE250000925), she specialises in turning complex concepts into practical, engaging learning experiences that participants can apply in their work.
Her training areas include visual design, Canva, infographics, digital content creation, storytelling, presentations and generative AI. Beyond corporate training, Charmaine designs vocational curricula and builds educator capabilities, including her work as a curriculum designer and Master Trainer for a World Bank-funded education initiative in the Federated States of Micronesia.
She believes effective training goes beyond sharing knowledge — it equips people with skills they can put into practice.
Associate trainers
Shirley Lim
ACTA-certified trainer and digital marketing professional with 30+ years’ hands-on experience across education, SaaS, technology and non-profit sectors. Makes Canva and AI approachable and practical, helping everyday users build confidence with digital tools.
- ACTA
Masni Goh
Masni specialises in leadership development, behavioural profiling and coaching conversations. Drawing on over 20 years of corporate leadership experience, she brings practical insights, reflective questions and interactive activities into the room. Her approach helps participants understand themselves and others, communicate more effectively and turn learning into meaningful action.
- ACLP
- DDDLP 2.0
Kent Wu
Kent designs and facilitates learning that sticks with working adults — from DISC profiling workshops for SME owners and youth to leadership and mentoring programmes. A DDDLP 2.0 graduand and Zenger Folkman The Extraordinary Leader™️ 360 Assessment Certified (ELAC) Practitioner, he brings structured learning design, behavioural insight, and a practical "decide, then act" energy to every room.
- ACLP
- DDDLP 2.0
Adrian Chin
AI Strategy Advisor, Speaker, Business Consultant and Adjunct Lecturer at NTU/NIE, with extensive experience in business consulting, corporate training, human capital development and organisational transformation.
- ACTA
- DACE
Shirley Lim
Founder of Pillybaxtoodles, a product-based business built from her entrepreneurial journey. As a speaker, she shares her firsthand experience of turning an idea into a business, navigating the challenges of getting started, and learning along the way. Through her stories and practical insights, Shirley hopes to encourage aspiring entrepreneurs to take their first steps and build a business of their own.
LinkedInCreative and digital skills education for workplaces, schools, TVET systems and communities.
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